Broad understanding of issues related to the cognitive, social, cultural, technological and economic contexts for design
Understanding of how systems behave and aspects that contribute to sustainable products, strategies and practices
Management and communication skills necessary to function productively in large interdisciplinary teams and “flat” organizational structures
Ability to solve communication problems including identifying the problem, researching, analysis, solution generating, prototyping, user testing and outcome evaluation
Ability to respond to audience contexts recognizing physical, cognitive, cultural and social human factors that shape design decisions
Ability to work in a global environment with understanding of cultural preservation
Ability to create and develop visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images
Ability to construct verbal arguments for solutions that address diverse users/audiences; lifespan issues; and business/organizational operations
Understanding of nested items including cause and effect; ability to develop project evaluation criteria that account for audience and context
Understanding of and ability to utilize tools and technology
Ability to collaborate productively in large interdisciplinary teams
Ability to be flexible, nimble and dynamic in practice
Understanding of ethics in practice